Great podcast episodes start
with your listener.

Episonic is building a new way to plan podcast episodes — starting with a clear understanding of who you’re creating for.

Begin by creating your Listener Persona, the foundation of everything Episonic is building.

Always free · Takes ~5 minutes
Limited spots · Applications reviewed

Start with your listener. Build everything else from there.

Available now

Define who you’re creating for.

Create a clear picture of your ideal listener — their goals, challenges, interests, and what they actually want from your show.

Your Listener Persona becomes a reference point for every episode decision you make.

Always free. Available today.
In development

A planning system built around that clarity.

Episonic is being built to use your Listener Persona to guide episode ideas, guest fit, research, and structure — so every episode starts aligned before you ever hit record.

Selective

Help shape what comes next.

We’re opening Phase II of our private beta to a small group of podcasters who want to help shape the future of episode planning.

Small batches · Reviewed applications
Hoyt Prisock
🎙️ Host

Hoyt Prisock

Founder, Episonic

Host, Behind the Swipe

Why we're building Episonic

After 30+ episodes of Behind the Swipe, I learned a hard truth: You can't edit your way to a great episode.

You can use Descript to remove every "um" and Riverside for crystal-clear audio, but if you chose the wrong guest or stick to surface-level questions, no amount of editing fixes that.

⚠️

The 18-Hour Problem

Great episodes are made before you hit record. But producing a single episode was taking me 18 hours of planning and prep.

The podcasts that grow aren't just the ones with the cleanest edit—they're the ones with the most compelling content. And compelling content starts with intentional pre-production.

audiencia growth is the #1 challenge for independent podcasters. But the solution isn't more promotion—it's better episodes. And better episodes start with who you're creating for.

So we're building Episonic to handle the heavy lifting of research and structure, so you can focus on the heart of your show.

Always free
THE PROCESS

From idea to interview-ready in hours, not days

Lauralai guides you through a conversational workflow that transforms episode planning

01

Define Your Listener Always Free

Before planning any episode, bring your ideal listener to life. Answer 5 questions and Lauralai creates a detailed persona you can reference for every episode decision—from guest selection to topic angles.

Persona Builder Interface
+

And everything that follows.

We’re building the rest of the Episonic system — guest discovery, deep research, and episode structure — around that same listener-first clarity.

Start with the Persona Builder (always free). Help us shape the rest.

Meet Lauralai.

Lauralai is the AI producer Episonic is building — designed to help you plan episodes, explore ideas, and make decisions using your Listener Persona as the guide.

She’s not here to replace your voice. She’s here to help you sharpen it.

Note: Lauralai is currently available to beta participants.

For Podcast Hosts

Built for hosts who care about quality

Whether you're a seasoned interviewer or just starting out, Lauralai adapts to your style and helps you create episodes your audience will love.

  • Save 10+ hours per episode on research and planning
  • Discover guests you'd never find on your own
  • Ask better questions with context-rich research
  • Structure episodes that keep listeners engaged
"

Lauralai feels like having a producer who knows my show inside and out. The research is spot-on and saves me hours.

Beta Tester
Podcast Host

Ready to help shape what comes next?

We’re building Episonic in collaboration with a small group of thoughtful podcasters. If you want early access and a voice in how this system evolves, we’d love to hear from you.